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What Your Readers Won’t Tell You

When readers pick up your book, they bring a lifetime of expectations.

After all, they’ve probably read a LOT of really good books, right?

And unfortunately for you, you’re up against all those expectations. Either you meet them, or you don’t.

Readers are busy people.

They’ve got a lot to do, and when they sit down to escape into a book, they have wants and needs that we, the authors, MUST understand.

Readers have detailed expectations about many story elements:

  • Characters
  • Action
  • Setting
  • Conflict
  • Pacing
  • Appropriate Content
  • …and a Whole Lot More…..

Getting just one of these elements wrong could spell disaster for your narrative “baby” – especially if you want to replace your income with royalties from sales!

It’s a crowded world out there for a writer – and you need to stand above the rest if you want to grow a loyal following.

You have to meet – and then exceed – your readers’ every expectation.

For if you don’t, readers won’t send you a letter or an email. They won’t say anything at all.

You’ll be met with a chorus of silence, because your readers will have moved on to greener pastures – and better stories.


Surpass Their Expectations

You don’t need to worry, though.

You’ll have everything you need to write winning, beloved, and highly shareable stories in no time at all.

You’ll have coaching and resources at your disposal.


Because you’re here.

I’m David Safford, and I’m a struggling author just like you.

I’ve failed many times – as a fiction author, a playwright, and a self-publisher. And I’ve taken the time and effort to reflect on those failures and make dramatic changes to my craft and my brand.

I’ve mentored many would-be authors who failed to meet their readers’ expectations, and I’ve taught creative writing students in a classroom setting, many of whom barely had any grasp of the basics to even begin telling a decent tale.

I’ve written for websites that teach sound storytelling techniques, like The Write Practice, Write to Done, and Live Write Thrive, and proudly published short fiction in several literary magazines. In September of 2016, I published my first novel, The Bean of Life

And finally, I served as a judge in the 2016-17 Winter Writing Contest, which led to my role as a moderator for the Becoming Writer community.

And from all of this experience, and from many moments of failure, I’ve learned A LOT.

Most importantly, I’ve learned why some stories stink, and why some don’t.

Some stories exceed expectations. Some disappoint.

Readers come to our material with many unspoken, secret expectations based on centuries of good storytelling.

Yet hardly any readers can articulate the good, bad, and ugly of what they read. Their responses are frequently, and frustratingly, vague.

So what do we do to discover these secrets and deliver the goods?

It’s simple: Get coaching.


Get Going Today

10-reasons-3d-imageI’ve taken everything I’ve learned about Story Secrets and Reader Expectations and jammed it into the most useful free resource you’ll find on the internet.


It’s called The 10 Reasons Readers Quit Your Book (and How to Win Them Back), and it’s all yours.




This book will change your creative life.

The 10 Reasons Readers Quit Your Book (and How to Win Them Back) will teach you:

  • 10 Secret Expectations of EVERY reader
  • Why FAILING to exceed these expecations makes 99% of readers QUIT
  • 10 Story Elements that EVERY reader wants
  • Story Crafting Secrets that 100% of writers can master to WIN readers forever

And when you download the free book, you also gain access to free weekly coaching, including articles, podcasts, and videos to support your love of great storytelling.

All for free.

So make the commitment TODAY to get serious about your READERS and transform your PASSION into a well-trained CRAFT.

Join hundreds of fellow authors and get the kind of coaching and training you won’t find anywhere else.

No strings, rules, or garbage. Just the best coaching you can get at a cost you can’t beat.

Become a master storyteller. 

It’s time to do it right. 

It’s time to do it – write!

Get Your Copy of 10 Reasons NOW!